by Peter Hoppenfeld | Jun 18, 2014 | Business, News
So, here is the dilemma – You have Dr. Oz, an extraordinarily charismatic public figure who has a platform and style that empowers his audience to think about health and wellness. But his choice of “remedies” and his gift of gab have led to the hijacking of his name...
by Peter Hoppenfeld | Jun 6, 2014 | Business
It seems to be the season for negotiating book deals. For the active content creator who has vibrant on-line presence, live and digital “platforms,” and is consistently blogging, writing, via video, audio or even smoke signals, the world of traditional publishing is...
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