Story Viral

If a Story Is Viral, Truth May Be Taking a Beating.

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If a Story Is Viral, Truth May Be Taking a Beating.

What’s more important in new-paradigm “journalism’, the truth (what a concept) or a viral explosion? You’d be surprised what the answer is.

Some marketers focus only on views. Some embrace what has been described as “on line performance art” as a means to catch “lightning-in-a-bottle brew of emotion and entertainment that attracts readers and brings in lucrative advertising dollars.”

“If you throw something up without fact-checking it, and you’re the first one to put it up, and you get millions and millions of views, and later it’s proved false, you still got those views. That’s a problem. The incentives are all wrong.”

So, when do we demand that on-line outlets live by the same rules as traditional media? When do we demand the truth or at least demand that fiction is clearly labeled as story telling?

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On December 11, 2014
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